Target Audience - All agesI think Clio chose this Ad because its a waring to people that verbal abuse is just as bad as physical abuse. It helps kids realize that its just as bad in calling someone bad and hurtful names
as punching or kicking someone. In someways its worse, A girl in England was with some girls she thought was her friends and she was tall, lean and very pretty. They were in the mall and she went and got some ice-cream, went back to her friends and they told her she was fat. She through the ice-cream away and turned anorexic. A few months after the incident she died at the age of 15 from not enough food. I think that is a very harsh but good example that words hurt more than physical abuse.
Elements -
1. Symbolism- This picture symbolizes Verbal Abuse and how much it hurts people.
2. Body Language - The way they are using there body is in a abusive, angry, harmful and scary way.
3. Camera Angles - The way the camera is looking at the people is straight on and simple.
4. Special Effects - This ad use's special affects by the hand coming out of the mans mouth which is a symbol of how much verbal abbuse can hurt.
5. Lighting Colours - The colouring the ad consumes is black and white and grey which means to me, that its not a laughing happy situation but a serious and dangerous one.
6. Beauty and Social Standing - This ad and piture has no beauty about it but its social standing is in an agressive, harmfull and abbuseive way.
7. Layout and Graphics - The layout is very simple which to me brings out the awearness of the situation, and the graphic is harsh, abbusive and has a very, very strong message.
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